Anderson Silva paved the way for bigger, badder sponsorships for MMA athletes last year when he became the first MMA athlete to sign an endorsement deal with Nike, and now he extends that path with an even better deal. His Nike MMA deal has now expanded to become a global sponsorship, instead of being limited only to his home country of Brazil. This means even more visibility for the UFC Middleweight Champion, as well as the UFC and the sport of MMA as a whole. Between this Nike MMA sponsorship, and the one that Jon Jones recently signed, we are entering a new era in MMA endorsement potential.
What do you think this high-profile global sponsorship deal means for Anderson Silva, the UFC, and the sport of MMA?