Recently emerging in the MMA apparel industry is a standout brand called Fear the Fighter. With a unique name and a stellar concept based on Strength, Courage, and Honor, they are making waves in this busy summer of MMA. Recently released are a couple of pieces that are getting attention, which are their Frankie Edgar signature walkout shirt for UFC 150, and UFC newcomer Ryan Jimmo’s walkout shirt from his 7-second knockout performance at UFC 149. Fear the Fighter has more to offer in the future, with a stable of fighters on their roster consisting of Frankie Edgar, Jake Shields, John Makdessi and Joe Lauzon. An exclusive sponsorship deal was recently signed with former champ Frankie Edgar, paving the way for more top-tier talent to be sponsored in the future as well. Take a look at some of their pieces in anticipation for the upcoming UFC 150 event, and keep your eyes peeled for more to come from Fear the Fighter.