Never worry about having to use standard, nonabsorbent, plain cotton towels again during your intense training sessions, thanks to Mission Athletecare’s Enduracool Towel. Revolutionary and ground-breaking, this towel is no ordinary towel. It instantly cools when wet, and it instantly cools when wrung out and snapped in the air, providing relief for your hot, sticky skin. The soft, breathable fabric will keep you dry and cool through any workout, making your performance that much more beneficial. UFC Welterweight Champion Georges St-Pierre uses this towel in his world-class training sessions, and now you can use the very same. Pick up one of your own today, and you’ll never use a regular sports towel again.