Featured

As 'Bones' fans have been heavily anticipating for months, Nike has announced the release of their signature Jon Jones shoes based off their Nike Free Trainer 5.0 shoe design. These releases come at the perfect time, as the UFC Light Heavyweight Champion prepares to take on challenger Chael Sonnen on April 27th at the highly touted UFC 159 event. These items are officially being dropped today online, and they will also be offered at Niketown's New York and Las Vegas locations. For fans looking to get a...

The Ultimate Fighter has kicked off a new season this January, and just as the season premiers, the UFC brings us their official Team Jones jersey for those of you yearning to show ultimate support for the Light Heavyweight Champion's stint at coaching the reality show. The season looks to hold plenty of excitement, with a stable of exciting fighters, along with two of the best fighters on the UFC roster acting as head coaches. This team jersey boasts the red and blue colors of Team Jones, and...

The Gracie Academy is at it again, introducing a new Gracie shirt honoring the heralded Brazilian city of Rio de Janeiro with a classy tee named 'Royal Turista.' The front features a large 'Gracie' header, with a picturesque scene taking up most of the rest of the surface area in a stylish, faded manner. The fantastic, deep blue color of the tee and the subdued green that accents it work together harmoniously to create a truly balanced graphic design. If you're a fan of BJJ, or even...

As the holiday season edges closer, gift ideas become a main topic of conversation, and early shopping is on everyone's mind. This year, get your fellow UFC fans a gift that reminds them of their love for the sport; there are so many great UFC gifts to choose from. From stocking stuffers to more impactful gifts, the UFC store has something to offer for everyone. Octagon girl calendars, earbuds, DVD collections, headphones, and Fight Club memberships are just a few of the great ideas offered there. ...

A spicy new Dethrone hoodie joins the ranks of their stylish fall collection of tees and such, and delivers style with both attitude and finesse. Sporting colorful orange notes over a black background, this distressed design is perfect for the fall, reminding us of the colors of the season. Dethrone's uplifting style shines through with the multi-colored shield on the back, revealing the quote, "Kings aren't born in castles." Their popular "Overthrow status quo" shows up on the front as well, rounding out the design nicely without...