Announced February 6th via UFC.com, TapouT is now the official lifestyle apparel brand of the UFC. This ground breaking, multi-year deal gives TapouT prime exposure at UFC events thorugh Pay-Per-View, FX and Fuel TV broadcasts by way of Octagon canvas logos, bumpers, and billboards. TapouT is also to be featured during the “Submission of the Night.” TapouT has now obtained the right through this deal to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and other advertising materials for future endeavors. The UFC and TapouT appear to be a match made in heaven with both companies dominating their respective industries; look for TapouT logos to grace the Octagon for the rest of 2012 and beyond.
“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”
“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.