Jon Jones has been the subject of quite a bit of controversy this past week, as news came out that he will be the first UFC fighter to be exclusively sponsored in a fight by the MMA promotion. The deal is merely a means to an end, as his long term goal is to be sponsored by the biggest shoe company in this country, Nike. According to his agent, Malki Kawa, conversations between the Jones camp and three out of the four major shoe companies – including Nike – are currently taking place. The UFC has also since explained a little background as to how this deal came about, and states that more clothing deals are to come in the future. Hopefully Jones will be a pioneer of sorts for other fighters who don’t want to become a walking billboard when it comes time to step into the Octagon on fight night.